We try to maintain a constant and open relationship with the many spheres of the public sector so that we can participate in the discussion of topics related to our business. Our goal is to be recognized as an important participant in the debate of public policies.

Our relationship with the government and with trade associations and such entities takes place through our department of Government Relations, a team of five professionals responsible for communication with these stakeholders. In the convergence between Natura’s strategic planning and the national political agenda, we identify the main focuses for each year. In 2008, our main efforts were to contribute on the following issues: establishment of a new regulatory framework for accessing Brazilian biodiversity;
fiscal policy; industrial and direct selling policy; and regulatory environment of the personal hygiene, perfumes and
cosmetics sector.

Natura supported the initiative of the Brazilian Association of the Personal Hygiene, Perfumery and Cosmetics Industry (Abihpec) to present to the federal government a formal stand on and suggestions for the new law on access to genetic resources and traditional knowledge. For some years now, we have been defending the need for new legislation that protects the national genetic heritage and, at the same time, ensures conditions for the research and development of products based on our biodiversity.

We also work with the Management Council of National Genetic Heritage, an authority that regulates the matter in Brazil, so that the terms of the current legislation on access to genetic resources does not stop research on and development of biodiversity. Our main dialogue partners in this complex situation were the Ministries of Environment, Development, Industry and Foreign Trade, Science and Technology and their agencies, as well as the Office of the Chief of Staff of the Presidency of Brazil.

With respect to fiscal policies, we have been working to adapt, under the leadership of Abihpec and the Brazilian Association of Direct Selling Companies (ABEVD), to the tax substitution system implemented in 2008 in the state of São Paulo. In partnership with ABEVD, we talked to the state treasury departments on the tax policy in the states of Pará, Santa Catarina, and Paraná.

With respect to the regulatory environment, in 2008 we worked on the improvement of the procedures and requirements of the regulatory agency, the National Agency of Sanitary Vigilance (Anvisa), so that our sector can have a modern regulatory framework that promotes research and development and strengths industry, establishing the position of Brazil among the three largest markets in the world.

In order to further strengthen the dialogue channel that we maintain with public agents, and in compliance with the commitments made in 2008, we published our Relationship Principles with the Government; our Integrity Policy against Corruption and Bribery, in which we reaffirm our distance from any illicit practices; our Campaign Donation Policy, in which we clarify the option of our company not to make donations to candidates or political parties, in or out of election periods; and our stand about the practice of political lobbying, in which we align ourselves with those favorable to the practice exercised with ethics and transparency.

Natura is not a party in any litigation involving matters of competition law nor does it have a history of significant fines or non-monetary sanctions arising from non-compliance with laws and regulations. For the purposes of contributing to the increase in competition in the industry and sector, the company participates in debates on specific topics related to its business by means of sector entities of which it is a member, such as the Personal Hygiene, Perfumery and Cosmetics Industry (Abihpec) and the Brazilian Association of Direct Selling Companies (ABEVD).



Leadership and Social Influence

Natura representatives in Trade Organizations and Associations.
  • ABERJE – Associação Brasileira de Comunicação Empresarial (Brazilian Association of Corporate Communication) (www.aberje.com.br)
    Rodolfo Guttilla - Chairman of the Decision-Making Council
  • ABEVD – Associação Brasileira de Empresas de Vendas Diretas (Brazilian Association of Direct Selling Companies) (www.abevd.org.br)
    Rodolfo Guttilla - Vice Chairman
    Lucilene Prado - Coordinator of the Committee of Legal Affairs and Government Relations
    Leandro Machado - Chairman of the Ethics Committee
  • ABIA – Associação Brasileira das Indústrias da Alimentação (Brazilian Association of Food Industries) (www.abia.org.br)
    Rodolfo Guttilla - Director
  • ABIHPEC - Associação Brasileira da Indústria de Higiene Pessoal, Perfumarias e Cosméticos (Brazilian Association of the Personal Hygiene, Perfume and Cosmetics Industry) (www.abihpec.org.br)
    Rodolfo Guttilla - Vice Chairman
    Lucilene Prado - Director
    Filipe Moura - Representative of the Environment Committee
    Elizabete Vicentini - Representative of the Technical and Regulatory Committee
  • ABIFRA – Associação Brasileira das Indústrias de Óleos Essenciais, Produtos Químicos Aromáticos, Fragrâncias, Aromas e Afins (Brazilian Association of Essential Oils, Aromatic Chemical Products, Fragrances, Aromas and Similar Industries)
    Sérgio Gallucci - Representative
  • ABNT - Associação Brasileira de Normas Técnicas (Brazilian Association of Technical Standards (www.abnt.org.br)
    Luciana Villa Nova - Representative
  • ABRASCA – Associação Brasileira das Companhias Abertas (Brazilian Association of Publicly-Traded Companies) (www.abrasca.org.br)
    Helmut Bossert - Representative
  • ABRH - Associação Brasileira de Recursos Humanos (Brazilian Association of Human Resources)
    Denise Asnis - Representative
  • ABPI – Associação Brasileira da Propriedade Intelectual (Brazilian Association of Intellectual Property) (www.abpi.org.br)
    Lucilene Prado - Representative
  • AGENDIS – Itapecerica da Serra Development Agency
    Rodolfo Guttilla - Representative
  • AIPPI – Association Internationale pour la Protéction de la Propriété Intellectuelle (International Association for the Protection of Intellectual Property) (www.aippi.org)
    Lucilene Prado - Representative
  • AMCHAM – Câmara Americana de Comércio de São Paulo (American Chamber of Commerce of São Paulo) (www.amcham.com.br)
    Lucilene Prado - Representative of the Strategic Group of Legal Directors and Vice Presidents
    Elizabete Vicentini - Representative of the Technical Subgroup
  • AMVD – Asociación Mexicana de Ventas Directas (Mexican Direct Selling Association)
    José Paez - Representative
  • ANPEI – Associação Nacional de Pesquisa, Desenvolvimento e Engenharia das Empresas Inovadoras (Brazilian Association of Research, Development and Engineering of Innovative Companies) (www.anpei.org.br)
    Luciana Hashiba - Director
  • ASIPI – Asociación Interamericana de la Propiedad Industrial (Interamerican Association of Industrial Property) (www.asipi.org)
    Lucilene Prado - Representative
  • ASPI - ASPI - Associação Paulista da Propriedade Intelectual (Paulista Association of Intellectual Property) (www.aspi.org.br)
    Lucilene Prado - Representative
  • CAPA – Cámara Argentina de la Indústria de Cosmética y Perfumería (Argentine Chamber of the Cosmetics and Perfumery Industry)
    Heriovaldo Silva - Representative
  • Cámara de Comercio de Lima (Chamber of Commerce of Lima)
    José Ramon - Representative
  • CANIPEC – Cámara Nacional de la Industria de Perfumaria, Cosmetica y Articulos de Tocador e Higiene (Mexican National Chamber of the Perfumery, Cosmetics and Beauty and Personal Care Products Industry)
    José Paez - Representative
  • CAVEDI – Cámara de Venta Directa de Argentina (Direct Selling Chamber of Argentina)
    Heriovaldo Silva - Representative
  • Cámara de Venta Directa de Chile (Direct Selling Chamber of Chile)
    Axel Moricz - Director
  • Cámara Peruana de Venta Directa (Peruvian Chamber of Direct Selling)
    José Ramon - Representative
  • CEAL– Conselho de Empresários da América Latina (Council of Latin American Businessmen) (www.ceal-int.org)
    Guilherme Peirão Leal - Representative
  • CEMEFI – Centro Mexicano para la Filantropía (Mexican Center for Philanthropy)
    José Paez - Representative
  • CIESP – Centro das Indústrias do Estado de São Paulo (Center of Industries of the State of São Paulo) (www.ciesp.org.br)
    Rodolfo Guttilla - Director
  • ETHOS - Instituto Ethos de Empresas e Responsabilidade Social (Ethos Institute of Companies and Social Responsibility) (www.ethos.org.br)
    Guilherme Peirão Leal - Member of the Decision-Making Council
  • FNQ – Fundação Nacional da Qualidade (Brazilian National Foundation on Quality) (www.fnq.org.br)
    Roberto Zardo - Planning Director
    Pedro Luiz Passos - Vice Chairman of the Board of Trustees
  • FUNBIO – Fundo Brasileiro para a Biodiversidade (Brazilian Fund for Biodiversity) (www.funbio.org.br)
    Guilherme Peirão Leal - Chairman of the Decision-Making Council
  • Fundação SOS Mata Atlântica (SOS Atlantic Forest Foundation)
    Pedro Luiz Passos - Member of the Board
  • GIFE – Grupo de Institutos, Fundações e Empresas (Group of Institutions, Foundations and Companies) (www.gife.org.br)
    Maria Lucia Guardia - Representative
  • GRI - Global Reporting Initiative (www.globalreporting.org)
    Rodolfo Guttilla - Member (as an individual) of the Stakeholder Council
  • IBGC - Instituto Brasileiro de Governança Corporativa (Brazilian Institute of Corporate Governance) (www.ibgc.org.br)
    Moacir Salzstein - Representative
  • IBRI – Instituto Brasileiro de Relações com Investidores (Brazilian Institute of Investor Relations) (www.ibri.org.br)
    Helmut Bossert - Representative
  • IEDI – Instituto de Estudos para o Desenvolvimento Industrial (Institute of Studies for Industrial Development) (www.iedi.org.br)
    Pedro Luiz Passos - Member of the Board
  • Instituto Akatu (Akatu Institute) (www.akatu.org.br)
    Guilherme Peirão Leal - Member of the Steering Council
  • Instituto São Paulo Contra a Violência (São Paulo Institute Against Violence) (www.spcv.org.br)
    Rodolfo Guttilla - Representative
  • INTA – International Trademark Association
    Lucilene Prado - Representative
  • MBC – Movimento Brasil Competitivo (Competitive Brazil Movement) (www.mbc.org.br)
    Pedro Luiz Passos - Member of the Board
  • Rede Social São Paulo (São Paulo Social Network)
    Maria Lucia Guardia - Member of the Management Committee
  • SIPATEP - Sindicato da Indústria de Perfumaria e Artigos de Toucador no Estado de São Paulo (Perfume and Beauty Products Industry Union in the State of Sâo Paulo)
    Rodolfo Guttilla - Vice Chairman
    Lucilene Prado - Deputy Director
  • UEBT - Union For Ethical Biotrade
    Marcos Vaz - Vice Chairman
  • WFDSA - World Federation of Direct Selling Associations
    Alessandro Carlucci - Bursar
    Rodolfo Guttilla - Member of the Board
  • WWF Brasil (www.wwf.org.br)
    Guilherme Peirão Leal -Member of the Steering Council