Over the years, Natura has consolidated the practice of establishing clear commitments to the evolution of its performance indicators. With the constant enhancement of our management model, these targets have come to reflect priority sustainability topics and play key roles in our strategic planning process.

See the targets assumed by Natura for 2009:

QUALITY OF RELATIONSHIPS

  • Priority issue: Quality of Relationships
    Involve stakeholders in defining and monitoring the strategic priorities of Natura through a process of engagement.

EMPLOYEES

  • Priority issue: Quality of Relationships
    Reach 71% favorability in the Climate Survey with employees.
  • Priority issue: Education
    Invest 3.5% of the total payroll in training in 2009.

CONSULTANTS

  • Priority issue: Quality of Relationships
    Maintain 90% favorability in the Satisfaction Survey with Consultants.
  • Priority issue: Education
    Raise R$ 3.744 million through the sale of the Crer Para Ver (Believing is Seeing) line of products.

    Register the participation of 463,054 Consultants in training.

SUPPLIERS

  • Priority issue: Quality of Relationships
    Reach 85% favorability per company in the Satisfaction Survey with Suppliers.

SUPPLIER COMMUNITIES

  • Priority issue: Biodiversity
    Embark on the implementation of local development plans in three communities in 2009.
  • Priority issue: Quality of Relationships
    Publish the Relationship Principles for supplier communities.

CONSUMERS

  • Priority issue: Quality of Relationships
    Publish the Relationship Principles for consumer stakeholders.

    Maintain rate of 47% in Brand preference, taken from the Brand Essence survey (brand image).
  • Priority issue: Impact of products
    Eliminate parabens from the portfolio by December 1, 2010. More than 90% of the portfolio of products is free of parabens.

    Eliminate phthalates from the portfolio as formulation ingredients by July 1, 2010. More than 95% of the portfolio of products is free of phthalates.

SURROUNDING COMMUNITIES

  • Priority issue: Quality of Relationships
    Publish the Relationship Principles for surrounding communities.

CREATION OF SOCIAL VALUE

  • Priority issue: Education
    Implement the Trilhas (Trails) project in 210 Brazilian municipalities. The project aims to create opportunities for preschool children to have greater access to children’s books and, consequently, the culture of written language.

ENVIRONMENT

  • Priority issue: Biodiversity
    Include 2 new ingredients in phase III of the certification process.
  • Priority issue: Greenhouse Gases (GHG)
    Reduce by 3% greenhouse gas emissions.
  • Priority issue: Impact of products
    Increase to 79% the amount of renewable plant material used in products.

    Reach refill sales rate of 19% on items billed in Brazil.


COMMITMENTS 2008

ACHIEVED
PARTIAL
NOT ACHIEVED

Consultants

  • Extend the Ombudsman services to consultants.
    PARTIAL In 2008, with the implementation of the Ombudsman pilot project for a group of approximately 10,000 consultants, we detected the need to change some internal processes before opening to the whole of Brazil so as to ensure that all contacts that reach this communication channel refer only to issues related to the work of the Ombudsman´s Office.
  • Maintain at 90% the quality of the relationship with consultants.
    ACHIEVED We maintained the relationship quality
    at 90%.

Consumers

  • We will publish the Principles of Relationship with consumers.
    NOT ACHIEVED We did not want to publish the Relationship Principles without the approval of the stakeholder involved. The approval process with consumers is underway but we were unable to complete it in 2008.

Suppliers

  • Obtain 85% of favorable response from supplying companies in the supplier satisfaction survey.
    NOT ACHIEVED The favorable response rate was 74%. We increased the total sample of the survey from 152 (2007) to 487 (2008), and the new mix of suppliers revealed new improvement opportunities, particularly among suppliers of services, ingredients, and indirect materials – groups that are more representative of our supply chain.

Surrounding Communities

  • Adopt an indicator to evaluate our impacts on the development of surrounding communities.
    NOT ACHIEVED Based on a deeper analysis of the topic, we understood how difficult it is to create an indicator that can also be comparable outside the company and cover the different dimensions: economic, political, human, and social. This work is still in progress.

Government

  • Publish a policy on lobbying and our Relationship Principles with the Government.
    ACHIEVED We published our Relationship Principles with the Government and our Stand on the Practice of Political Lobbying, which is in favor of regulating political lobbying in Brazil so that its practice can have clear and transparent rules.

Environment

  • Reduce by 33% GHG emissions in the whole production chain between 2007 and 2011.
    PARTIAL We achieved the target proposed for 2008 and will continue to pursue the 33% reduction in CO2 emissions per kilo of product billed by 2011.
  • Include four new ingredients in phase III of the certification process.
    ACHIEVED We certified four new ingredients.
  • Increase to 79% the material in our products that comes from renewable plants sources.
    NOT ACHIEVED The percentage of renewable plant material used in Natura’s products dropped slightly in 2008 to 77.5%. This was due to an increase in the sales of products that use a smaller quantity of this type of material in their composition.
  • Use 100% organic alcohol in our products.
    NOT ACHIEVED 72.6% of the alcohol used in our products is organic. We were not able to make all the changes necessary in our products to change the whole portfolio to organic alcohol. This will remain our focus
    in 2009.
  • Reduce the average environmental impact of packaging (Life Cycle Assessment - ACV) to 72 mPt/kg.
    ACHIEVED We reduced it to 71.3 mPt/kg.
  • Increase to 13% the total of post-consumption recycled packaging material.
    ACHIEVED We increased it to 13%.
  • Reach a minimum 18.5% refill rate on items billed
    in Brazil.
    ACHIEVED We reached 19.86% in Brazil.
  • Consume a maximum of 148,700 m³ of water at the units in Cajamar and Itapecerica da Serra.
    ACHIEVED We consumed 124,236 m³.
  • Consume a maximum of 151.4 X 1012 joules of energy at the units in Cajamar and Itapecerica da Serra.
    ACHIEVED We consumed 126.38 x 10¹² joules.
  • Recycle a minimum of 89.0% of the waste generated at the units in Cajamar and Itapecerica da Serra.
    NOT ACHIEVED We recycled 88.7% in Cajamar
    and Itapecerica da Serra. We need to improve our
    internal processes for separating materials and
    training employees.